TikTok has become one of the world’s largest social media platforms in just a few years, with over 2 billion downloads and 1 billion monthly active users. So, a TikTok? The app’s users may make and share short, snackable films.
While Chinese firm ByteDance founded TikTok, companies have been hesitant about leveraging the power of the young video-sharing network. Given its popularity, TikTok is a valuable marketing platform. Let’s explore what makes this channel so effective for marketers.
Sign-up Through TikTok Business Account
A business account is designed specifically for marketers, and it includes a plethora of features that may assist you in optimizing your TikTok marketing efforts.
TikTok business accounts have access to performance data, audience insights, and creative tools that allow you to track the performance of your content in real-time — as well as advise on how to produce relevant and exciting content for your target audience.
How Do Brands Use TikTok For Their Business?
1. Create Your Content
Consider how you can repurpose your regular advertising content for the TikTok format.
It may be beneficial in the first days or weeks to take cues from what others in your sector are doing. Additionally, it will assist you in determining the type of content that does best inside those circles.
While it is critical to capitalise on popular videos and challenges, it is equally crucial to create other forms of content that provide value to your audiences, such as how-tos or unboxing videos. Brands will guarantee that you are offering value to your audience in addition to delivering enjoyment.
2. Work With Influencers
Collaboration with influencers in your niche is another fast and straightforward approach to strengthen your TikTok marketing plan.
While influencer marketing is an excellent way to get followers quickly, you’ll still need to stay on top of your overall TikTok marketing strategy to keep those new followers.
3. TikTok Advertisements
You may reach your target audience at record speed, even within 24 hours, using TikTok advertising.
There are five distinct ways to advertise on TikTok:
– Brand takeovers,
– In-feed ads,
– Branded hashtags,
– Branded effects, and
– TopView ads.
4 Ways To Find Relevant TikTok video Ideas
1. Discover Page
Find popular sounds, hashtags, and challenges on the Discover page.
In the Trends area, you can view the newest hashtags and trends, or in the Sounds part, you can discover what music producers are presently using.
The top banner showcases sponsored hashtags and trends. Making TikTok videos on sponsored trends is a fantastic idea as TikTok, and the brand will push them.
2. Spot Upcoming Trends
The TikTok algorithm does not filter only trends, so your For You page generally contains a mix of popular videos and videos you have already viewed.
Keeping in mind that TikTok trends now only endure 5-7 days, you want to be ready to capitalize on a new sensation early.
3. Follow TikTok Trending Creators
One of the simplest methods to discover new trends is to follow artists who are early adopters. Once they publish a trend, you will have fewer than 2-3 days to develop your version before the content becomes saturated.
You’ll need to identify and follow these creators, as well as keep an eye on their feed to guarantee you haven’t missed anything new.
4. Conduct Audience Research
Begin with hashtags that your target user likes. Identify standard methods in the videos that appear under these categories, such as audio, editing style, or video format (like unboxing videos, for instance).
Aside from the typical evergreen content, you want to jump on trends and put your unique twist on them.
Now that you’re familiar with the ins and outs of TikTok marketing, create your TikTok business account and begin generating viral content! We also recommend that you read our TikTok Brand Marketing Report 2021 if you want to learn more about how the world’s top 300 companies are now utilizing TikTok and what you can learn from them.