Let’s rewind the clock 20 years. Few individuals were considering making any kind of online purchase, much less one through a social networking platform. Around half of all online consumers now do product research on social networks. Around two-thirds (71%) of customers who have a favourable social media experience with a business are more inclined to suggest that brand to their friends and family. So, how can a company accomplish this and successfully leverage social media as a sales channel? What is it?
Many strategies exist for using the reach of social media to boost sales. Today, we’ll discuss a variety of options for boosting your business’s bottom line through increased sales, more brand recognition, and enhanced customer service. This blog article will begin with the necessities.
Aiming to increase revenue using in-built social media capabilities
Keep in mind that you don’t have to utilise every single social network out there before you start investing time and energy into social media business promotion. Find the channels where your target audience spends the most time online and devote your efforts there. You may do your own market research, but we have a faster and more affordable alternative.
Post brand-related content to your accounts.
Once you’ve decided which social media platforms you want to be active on, be sure to include the appropriate amount of information about your company in the respective profiles’ bio areas. This is only one example:
- Where do you guys fit in?
- Where part of the world do you call home?
- How do interested parties get in touch with you?
- A list of your contact details, including your website, shipping address, and more
Each social media platform has its own unique versions of these areas. If you use Twitter, for instance, you’ll find that your bio is limited to only 160 characters, which may make it difficult to provide all of the relevant information. Prioritize in this situation! Try to link to a specific landing page wherever possible.
Create a focus for your writing
One thing that cannot be denied about social media is the importance of pictures. In order to avoid confusing your brand with another, you should develop a visual theme that is used consistently across all media (photos and videos).
Make use of solutions that can be purchased
Be sure to connect your social media pages with your e-commerce site for maximum exposure. Adding items to your Facebook Shop is a simple starting point.
Eventually, you’ll be able to simply tag goods on your Instagram feed and drive them to your website. In addition, the Instagram buying section will display your newly added goods.
Put user-created content to use as evidence of success
Using user-generated content is a brilliant strategy for promoting your brand on social media. As time goes on, it may be used to transform customers into free digital brand advocates. Strategies for user-generated content (UGC) can be implemented in a variety of ways across various channels. Instagram is used by a variety of industries, including the fashion industry, to promote products by encouraging users to post photos of themselves wearing the brand’s wares. Later on, the companies may repost the images, tag the credits, tag the items, and perhaps even provide discounts to individuals who choose to spread the word about how much they like the products of the company.
Update your followers on any promotions, discounts, etc
Be sure there are tangible benefits to following your brand on social media and providing your fans with updates and content. This may be done in a variety of ways, including posting about sales, providing discount coupons (which can be hidden in the post’s caption), providing prizes, teasing the release of new items, and so on.
You should make use of Instagram’s hashtags when they are applicable
The use of hashtags (particularly on Instagram) is a fantastic, cost-free strategy to exponentially increase your organic reach. Discovering your hashtag sweet spot is the first and most crucial step. Start with a broad hashtag (such as #bmx) that characterises your company, and then add additional specialised hashtags (such as #instabmx, #bmxlifestyle, #bmxallday) to it. With this method, your content will rise higher in the hashtag browser. The browser allows you to examine the most often used hashtags associated with your business.
Aim to employ hashtags that have been used in at least 20,000 tweets. But don’t get your hopes up too high; it’s quite competitive to achieve visibility in hashtags with millions of posts tagged with them. There’s a limit of 30 hashtags per update. Using more than 30 hashtags might get you banned, so 28 is the sweet spot.
Make a schedule for your social media posts
Rather of spending time and energy coming up with fresh material for product launches, special offers, events, etc., planning and scheduling your social media content in advance can save you a tonne of time and effort. Keeping an eye on the larger picture of your content marketing plan is essential, and so is making use of a content calendar to schedule articles ahead of time. After all, it just takes a few hours to plan out content for the following month, and then you can relax. For companies with a global customer base, there is no need to forgo sleep in order to publish a piece in the middle of the night, when interest is likely to be at its highest.