As a small business owner, you’ll never be able to fully tame the marketing industry. The most you can do is stay somewhat ahead of the curve in comparison to the competition. This means that you should always be questioning if your strategies are still effective. You implement changes to your digital marketing strategy when necessary. Keeping tabs on marketing developments is a great approach to get a head start on this process. These small business marketing trends for 2023 might help you stay ahead of the competition as we speed towards the new year.
Filming videos for marketing purposes
Video marketing may not be cutting-edge, but there’s a good reason it keeps popping up in discussions about what’s trending in the marketing world. One reason is that videos account for almost 80% of all online traffic. Allow it to settle in for a minute while you think about how many websites there are and how many different kinds of material there are.
The variety of consumer-friendly video formats is promising. You can put money into everything from “brand story” videos to webinars, product demos, and “behind the scenes” videos in which staff talk about the items.
More than that, though, the days of needing a multimillion-dollar budget and a secluded studio to make a high-quality video are long gone. Low-priced cameras, tripods, and online video editing software can produce professional-quality film.
Improving the client experience is one of the leading small business marketing trends for 2023. Providing a first-rate experience for customers is as old as video advertising. The original goal of the customer experience concept has shifted. However many times a corporation repeated the phrase “the customer is always right,” horror stories of poor service from disgruntled employees persisted.
Customers nowadays are savvier, more connected, and offered a wider variety of options for almost any service or product they may require.
Economic Player in the World of Social Media
Through the years, the concept of a “influencer” has become increasingly mainstream. Influential figures on social media can sway significant numbers of consumers to buy a product or service. That’s why you see athletes signing endorsement deals with gear and supplement makers, and why makeup businesses fund Instagrammers.
A lot of companies have realised that people like them can really help push social commerce forward. It’s common for an influencer’s fans to buy the product they’ve been raving about after hearing the influencer recommend it. When their fans try the products and like them, they spread the word on their various social media pages. Their fan bases might not be as large, but they’re much more genuine.
If you choose your influencer wisely, your business will at least reach a far larger audience than it would have otherwise.
Using Email for Promotion
Although email marketing may seem antiquated to some companies, it is still one of the most efficient forms of advertising. At least if you know how to put it into action properly.
Efficient email marketing requires finesse and relies heavily on the quality of your product, service, or brand. If, for instance, your company sells an expensive product, you should use email marketing to convince potential customers to make a purchase.
Creator-Driven Media (UGC)
If your company can get its customers excited about creating quality user-generated content, you will have hit the marketing jackpot. To ponder this would be helpful. This is positive feedback from satisfied customers, which is always welcome. Because it isn’t coming from your own mouth, it automatically gains credibility. To top it all off, it’s advertising material without the associated direct costs.
Distributing that material is all that’s required. The URLs can be shared on the various social media accounts. A reasonable amount of quoting from user-generated content is permitted.
Encourage user-generated material in a straightforward manner. One strategy is to have customers upload videos of themselves using the product to the company’s social media accounts. The best instances can be singled out for special attention.
Developing a Website for Mobile Devices
Even while there’s always something novel to try, like a different social media site, it’s important to not lose sight of the fundamentals. That calls for some website housekeeping.
Should you prioritise tried-and-true methods of advertising, such SEO, website design, content marketing, and local search? It is true that even if you have a fantastic product, no one will buy it if your website is a confusing jumble. It’s unlikely that anyone will remain around to learn the truth.
People won’t be able to find your business or its offerings if it doesn’t rank well on the first couple of pages of search engine results. Good website design, search engine optimization, and consistently producing high-quality content are essential for achieving first-placement on social media .
Places for Social Gatherings
All humans want for a sense of belonging to something greater than themselves. Take a look at the rabid support some fans have for their favourite sports teams. They show their support by purchasing merchandise, attending games, and discussing the team with others. For some, it’s to the point of only frequenting establishments frequented by fellow diehards of their favourite team.
In other words, people form tight-knit groups based on their shared interests. While many businesses have been around for years, sports teams have had generations to cultivate their fan groups.
You can speed up the procedure without letting nature take its course. You may give it a boost in the right direction by making a specific area where clients can talk to one another about your offerings.
The Future of Marketing for Small Businesses and You, 2023
While it may be difficult, staying on top of the latest marketing trends is essential for success. Sales growth is a near-guaranteed return on the effort put into keeping up with or even setting new trends.