The digital traces left by influencers are enormous. Brands may benefit greatly from working with even relatively minor influencers with a few thousand followers.
Studying the ways in which influential people engage with their audiences and expand their followings may also be instructive.
Don’t worry if you don’t recognise the names Alexa Chung and Alex Stohl; I’ve done the legwork for you. If you want to raise your brand’s profile, reaching out to these top social media influencers in various fields is a great place to start.
Simply put, who is a social media influencer?
Let’s define “influencer” before we go on to name all the people who are making waves in the social media sphere.
You may probably predict correctly that an influencer on social media is someone who is respected in their field. This individual then employs this credibility to attract and engage with a sizable channels. With people spending over two hours every day on social media, this has enormous potential.
In turn, astute marketers may collaborate with these influencers to boost their products. In some cases, these people are famous for being influencers, while in others, they are celebrities who use their social accounts to sway consumers’ purchase decisions.
Top Influencers on Social Media
Although there are “social media influencers” that rely only on their followings to make a job, celebrities remain the most influential figures on Instagram, Twitter, and other networks. However, just like with paid influencers, a mention of your company from one of them may have a significant impact on your bottom line.
Of course, not everyone has the global appeal of these celebrities, so unless you aim to become a world-class athlete, win an Oscar, or release a multi-platinum song, you probably won’t get there either.
However, there are several individuals who have successfully established themselves.
I’ve mentioned several social media stars that may fit into more than one category, but I’ve focused on where I think they shine the brightest:
Instagram’s Top Lifestyle Influencers
Lifestyle influencers provide an inside insight into their day-to-day lives, including what they eat, wear, do, and exercise. Here are the top 10 largest:
Top Instagram Travel Influencers in Terms of Followers
These influencers are indispensable if you’re on the hunt for the latest and greatest holiday spot, the most cost-effective means of crossing Australia, or unusual, off-the-beaten-path attractions.
Top Instagram Fashion Influencers
One of these persons was probably engaged in pushing a fashion trend you participated in during the previous five years. The fashion industry is driven by these tastemakers.
Top Instagram Models and Beauty Influencers
Makeup instructions and ideas used by professional makeup artists are now available to the average person in rural Nebraska thanks to social media. In the world of cosmetics, these 10 people have the most sway.
Top Instagram Fitness Influencers in 2017
Not everyone can afford a personal trainer, but everyone wants to look good. To help us make 2023 our year to get in shape, these fitness influencers share their unique training regimens with us.
Leaders in the Entertainment Industry, According to Instagram Fans
All of the top 10 influencers on our list work in sports or entertainment, but here are ten more artists that have amassed huge fan bases.
Top Instagram Sports Stars in Terms of Their Influence
Social media provides an intimate window into the lives of famous people, whether you’re curious in a soccer star’s preferred brand of bottled water or the political views of your favourite basketball player. Additional top ten athletes in terms of global popularity.
Tech Opinion Leaders (Based on YouTube Views)
You’ve made it to the top of the tech influencer food chain if your loved ones have ever turned to you to fix their computer or router issues. This group does it on a much grander scale.
In 2023, these 10 Influencers Will Be Huge.
The world of social media influencers, like the rest of the internet, is always changing. The most famous person in the world today might be completely forgotten by tomorrow, while an unknown could become an overnight sensation thanks to a viral video.
Promoting Your Product Through Popular Users of Social Media
Social media influencers are a new form of internet fame. People listen to them because they find them entertaining, informative, or pertinent.
You can bet that when a popular person endorses an item or service, their followers will follow suit. And that’s why they’re such a potent advertising weapon.
However, you shouldn’t assume that you need to team up with someone who has millions of followers on social media for your company to gain.
Micro-influencers, or those with 10,000 to 100,000 followers, are much easier to get in touch with and may be quite useful if your company fits into a certain niche.