The social media landscape is rapidly evolving into a gold mine for businesses looking to expand their reach, attract new customers, and boost revenue. Here are some numbers from a report by the Influencer Orchestration Network to consider:
Seventy percent of teens say they are more likely to follow the advice of a popular YouTuber than that of a traditional celebrity.
Among all adults, 71% said they trust social media suggestions and insights when making purchases.
Over eighty-six percent of female shoppers are influenced by what they see trending online.
Marketing Sherpa also found that among US adults, 58% actively follow businesses on social media to stay abreast of sales and get additional information before making a purchase decision.
Advice for implementing social media marketing automation for a small company
Acquire a sense of direction
It’s possible you don’t see how your objectives relate to social media marketing software. On the contrary. It’s crucially important in this context.
The social media automation software you choose should first and foremost be flexible enough to accommodate your current and anticipated automation demands.
Furthermore, your objectives will direct the content, frequency, and distribution of your scheduled postings.
Establish Key Performance Indicators
The success of any social media marketing plan depends on your ability to identify and measure the correct key performance indicators (KPIs).
Think about why you’re doing a social media marketing campaign in the first place. If you want to market your business, it’s a good idea to track metrics like the number of likes and shares your posts receive and the number of new followers you gain. However, KPIs like CTR are where your attention should be directed if new leads are what you seek.
Don’t be shy about re-posting other people’s work.
Surprisingly, many marketing directors and even CEOs view it as a cardinal sin to promote material that wasn’t created in-house on social media platforms. Their rationale is that they think the site that produced the material will be the only one to gain from this arrangement.
They are making this assumption based on a very limited viewpoint. This means that these companies are missing out on the opportunity to initiate contact with key opinion leaders in their field. Instead, they choose the more difficult option of sending cold emails and making cold calls to these influencers, and then they wonder why they aren’t getting a response.
Content can be scheduled for specified days.
If you want to position yourself as an authority in your field via social media, one strategy is to post just particular sorts of information on certain days.
A YouTube Q&A video might be uploaded on a different day than when you focus on the material around your recent blog article. You’ll have a better idea of what to post, and you’ll give your ideal followers something to look forward to whenever they visit your profile.
Share your work far and wide
Just because some kinds of marketing automation software allow you to plan an infinite number of articles per day doesn’t imply you should. That’s the social media equivalent of opening fire on your intended audience with a machine gun.
Even on Twitter, you might quickly lose followers if your scheduled tweets are too close together. For some, this is sufficient justification to not only click the unpleasant “unfollow” button, but also to advise their buddy to do the same.
Never programme participation
A social media campaign’s launch and rollout may be automated down to the last detail, except involvement.
I think the worst thing you can do for your social media strategy is to automate everything that involves talking to your followers.
Relationships are the foundation of social networking. It serves as a central meeting place for individuals to maintain existing relationships and forge new ones. To convert your followers into paying customers, you need to be able to engage with them and earn their trust.
Review your findings.
When you’re in charge of a small company, you have to take on several roles. It’s quite probable that there will be some things you fail to do. You may do this by looking at your social media marketing metrics.
This is, paradoxically, one of the most important things you can do for your social media strategy. While the money commitment in these initiatives may be lower than that of other marketing techniques, the time and energy they need from you and your team is substantial. You should be sure that your money is wisely spent.
The initial few years of a startup’s existence are the most exciting and hectic. Even with a small staff, a new business may make substantial progress towards its goals with the aid of a social media marketing plan that makes use of a social media automation tool.
Using social media marketing automation effectively requires striking a balance between the many approaches discussed in this article. It’s not possible to automate everything. It’s still important to actively interact with your social media audience by replying to their comments and direct messages. The capacity to connect with others and foster long-lasting bonds online is what truly sets social media apart from other platforms.