One of the timelessly effective methods of advertising is to recycle previously published material. Through this method, website operators, company reps, and marketers can repurpose engaging and helpful content and reach a wider audience. This means that the structure of a popular blog post can be used for a social media update, and that a white paper can be broken down into stand-alone infographics for use in press releases, tutorials, video presentations, etc.
What is repurposing content?
Once content has been created, it can be repurposed by transforming it into a different form for online distribution (texts, infographics, videos, tutorials, etc.). Using this method, you can get the most out of your current resources while making the most of previously published information.
Articles, white papers, interviews, and guides that have already performed well can be repurposed into new forms of publishing. However, merely getting information entries ready for reuse is not enough. Consider how you will use the revised material in your social media posts and other online channels.
What are the SEO Benefits of Repurposing Content for Social Media?
Reposting previously used content on social media is a great way to boost your SEO.
As a first step, you can choose to have your publications optimised for keywords without worrying about spamming the search engines or using too many keywords.
Plus, you can build new backlinks, which play a big role in how Google evaluates websites.
Inbound links are a major focus for modern marketers. A large number of backlinks (but of high quality) are required to have top SERPs and to rank high in organic search engine results. Google gives more weight to websites with lots of inbound links. Therefore, in the context of search engines, backlinks continue to be highly significant.
Determine the Most Effective Methods of Content Reuse and Repurposing for Social Media
Keep in mind that when repurposing content, only the most successful pieces should be used. Given the size of the existing audience and the quality of the content that will be recycled, we can anticipate significant media coverage.
Use dedicated tools like Google Analytics, SE Ranking, and others to get an accurate analytical foundation for content with a focus on:
- Numbers regarding consumption;
- Statistics on free, natural, and unpaid traffic;
- possible increases in inbound links;
- Rates, etc., are ranked.
Examine in more depth the various methods for effective repurposing, and settle on the ones that best serve your company’s and marketing’s needs.
First, provide the most intriguing data from your case studies
The business-to-business (B2B) sector of the economy is distinguished by the variety of services and products that companies offer to their clientele. Statistics gathered from social media marketing efforts must be used. Get the most eye-catching data out of your case studies so you can win over more willing customers and seal more lucrative contracts.
Give listeners a glimpse into what goes into making the podcasts
Submitting podcasts that discuss problems in your industry and the solutions you offer is a fantastic idea. Create a recording and share it on social media or upload it to a service like SoundCloud (Facebook, Twitter). Also, remember that you can recycle your backstage content into new texts.
Create an infographic out of a white paper
It’s important to remember that almost any piece of content can be transformed into an excellent infographic for use in your online sharing, blog posts, and presentation slides. With regards to visual insights, however, white paper content is best suited for repurposing. The white paper’s infographics are straightforward.
Give Us a Summary of the Most Interesting Parts of Your Recent Webinars
Take care of two problems at once. In light of current events, such as lockdowns and the coronavirus pandemic, webinars have seen a huge uptick in attendance. You can reach a large audience and get them excited about your online course, workshop, or other virtual event by promoting it on social media. Highlight the most interesting parts in posts to get people interested in joining the webinar.
Use short, engaging announcements to get the word out, and leverage as many social media platforms as possible. Make use of various outlets, beginning with your website and ending with as many profiles as you can. Get more people to register for your most recent webinars.
Share your live broadcasts in multiple places.
Streaming videos can be shared in a number of different ways (webinars, presentations, meetings, etc.). Previews can be shown on Instagram or Facebook by including short clips taken from the live stream. Live video can also be cut up and used in different ways, such as in blog posts (your website, Medium, guest posting, etc.).
Including engaging quotes in the text content is a great way to improve the readability and presentation of your cross-posts.
Construct Video Clips That Showcase Your Key Content’s Most Interesting
To continue with the theme of reusing videos, it is suggested to produce engaging clips based on the central insights you wish to reveal. Please keep in mind that these reels must be succinct and captivating in order to capture the attention of the target audience. Creating teasers and short clips for use on social media is useful because video marketing has become the norm for modern businesses.
Learning to repurpose your best-performing source material is not a difficult task. Using engaging social media posts, you can breathe new life into the blog post you’re most proud of and attract more readers. Facebook and Instagram teasers can help promote your YouTube videos. Short publications accompanied by a working link will help your Twitter followers keep tabs on your latest blog posts and software updates.
Record podcasts, make videos, and share your knowledge with the world. Keep in mind that the evergreen marketing strategy of reusing content is here to stay. Use this time-saving strategy to gain exposure to new audiences right now.