Given Instagram’s large user base of roughly 1.6 billion monthly active users, the app’s sudden climb to popularity as a marketing tool for firms of all kinds is not surprising.
With over 200 million active business accounts, Instagram is clearly a powerful tool for reaching a wider audience and generating more sales.
The use of social media has become an indispensable part of many people’s routines. You spend a significant amount of time browsing through a variety of content, and this is true regardless of the social media site you use. According to the statistics, 91.9% of marketing professionals in the United States use advertising on social media platforms.
Many of us devote considerable time to various forms of social media. For those of us who are old enough to remember, the advent of the new millennium has brought about significant changes in the way we use social media. Despite its original purpose—facilitating communication among friends and family—social media has expanded to become a thriving commercial sector.
How many new prospects have you found in the past 30 days? How did you find it? I really don’t know. Nonetheless, the vast majority of American customers use at least one social networking site. (Gartner is our source)
You might not be aware of TikTok marketing campaigns just yet, but you should be. Over a billion people are now part of the rapidly expanding channel, and the most intriguing aspect of TikTok is the propensity of its users to make purchases. As users share their favourite purchases and praise products that improve their lives, hashtags like #TikTokMadeMeBuyIt provide a significant boost to brands that have invested in TikTok marketing. The channel is truly shaping up to be both a search engine and a product discovery tool for Generation Z, with TikTok users being 1.4 times more likely to buy a product that they see on their feeds. Simply put, your company won’t be able to take advantage of everything TikTok for Business has to offer unless you sign up for it.
There’s no denying that Facebook is responsible for a sea change in the way in which online video is consumed, a trend that has prompted other platforms to speedily adopt similar features.
With an estimated 1.32 billion active users every day, this social media behemoth has quickly risen to prominence online. If you want to promote your company and get it some much-needed attention, here is the best place to do it.
Growth in influencer marketing was rapid after 2010. Recently, marketers have seen great success in using influencers to spread the word about their wares. But as more and more businesses sought to work with the most influential people on social media, the fees associated with doing so skyrocketed. The days of influencer marketing being a simple and inexpensive fix for brands are long gone.
TikTok marketers risk falling into the “swipe by and forget” trap that plagues so many modern brands. The reason for this is that TikTok’s popularity is driven primarily by genuine user videos, and not by carefully curated, polished brand content.
Let’s rewind the clock 20 years. Few individuals were considering making any kind of online purchase, much less one through a social networking platform. Around half of all online consumers now do product research on social networks. Around two-thirds (71%) of customers who have a favourable social media experience with a business are more inclined to suggest that brand to their friends and family. So, how can a company accomplish this and successfully leverage social media as a sales channel? What is it?
If so, you may be interested in learning how to create a successful social media strategy for clients in 2021.
Discernment is not required. This article serves as a starting point.
The advice in this article will be useful whether you are pitching to a new client, onboarding a new client, or simply looking to improve the effectiveness of your current strategy.