Instagram Marketing Strategies For Business Growth

Instagram has evolved significantly since its 2010 debut as a smartphone app limited to a single image upload.

Marketing on the network is crucial now that it has advanced features, over 500 million users, and 15 million company profiles. Are you searching for Instagram advertising advice?

You have found the correct location!
The launch of cost-free company profiles was a huge step forward for marketers. Creating an Instagram business account is simple if your company already has a personal account.

If you want to switch to a business profile, click the settings cog and then “Switch to Business Profile.” After that, Instagram will guide you through the process of creating a business account.

By switching to a business account, you have access to additional tools that enhance Instagram’s marketing potential.

A Method of Contact

At the very top of your company profile, there will be a tab labelled “Contact,” which will let site visitors know how to get in touch with you through phone, email, or by finding you on a map.

With this function, customers may interact with your business without leaving Instagram and going to your website.


Instagram also has built-in analytics for companies.

This is a convenient and fast method of monitoring the success of your Instagram posts. Information on your impressions, reach, engagement, top posts, and followers is available in their Insights, which are based on the preceding seven days’ activity.


Before Instagram’s business profiles existed, advertisers could use Facebook’s Power Editor or Ads Manager to place Instagram ads.

The procedure is simplified even more now. You may bypass Facebook altogether by promoting your finished post straight from the Instagram app.

When you boost a post, you may customise the following features:

  • Indicator Button for the Financial Plan
  • Time Frame of Target Audience

If you want more people to see your posts and interact with them, you should promote them. If your ad is promoted, it will show up in users’ news feeds with a “Sponsored” label next to your brand name.

Include a banner that links to your website if you sell anything via your business. The words “Learn More” or “Shop Now” are used on banners for many different businesses.

Different Types Of Instagram Ads

Instagram’s business profiles make ad management a breeze, but before you dive in, familiarise yourself with the platform’s four ad formats.

Picture Ads

Instagram’s most basic form of advertising is a photo ad. They have the appearance of standard, single-image postings and can take the shape of either a landscape or square layout. Customers can include a call to action banner to the bottom of their photo ads.

Video Ads

Video advertising may play for up to 60 seconds and come in either a landscape or square shape to best catch the eye of viewers.

Carousels Ads

Users may swipe between various pictures or videos in a carousel ad. Because it lets you promote numerous items with a single ad, this choice is frequently used by online merchants. For each photo, you can add a call to action button that opens the corresponding product page.

Narrative Ads

Users may now post photographs and videos to Instagram that will disappear after 24 hours and will not be displayed in their profile galleries. More than 250 million individuals use this every day, making it a strong advertising target.

Maximising Your Instagram Marketing Attempts: Proven Methods

Instagram gives you a wide variety of free resources for advertising your business and items.

Make use of hashtags

You’re free to use any hashtags you choose in your post descriptions, but making a custom hashtag for your brand will make it easier to collect and organise related content. You may increase engagement with your campaign and reach a wider audience by using a creative and memorable hashtag.

You may engage with the individuals who have posted photographs with your hashtag on various social media sites as you go through them.

You can use generic hashtags in addition to campaign-specific ones. Tags like #dessert and #cookies are perfect for a bakery.

If you’re just starting out on Instagram, using these hashtags can help you be seen by more people and attract new followers.

Spread the word

Customers can more easily locate your social media sites and follow you across platforms if you include an Instagram symbol on your website. Promote your Instagram page on other social media sites like Facebook and Twitter to get even more followers.

Inviting and acknowledging feedback

Instagram users might be encouraged to share their thoughts by using prompts like “caption this photo” or “tag two friends that would love this.” Then, when people who follow you write comments, you should interact with them.

The more you connect with the people who leave comments on your articles, the more people will trust your brand and want to see what you have to say in the future.

Leverage the effectiveness of influencer marketing

Social media “influencers” are those who have a sizable online following and, as a result, may sway the opinions and actions of their followers. If a popular Instagram user supports your company in a shared post, you’ll be able to reach all of that person’s followers.

For instance, Sean and Catherine Lowe of “The Bachelorette” have more than a million combined followers. Following the announcement of the couple’s first child’s birth, they began collaborating with companies to advertise baby items to their fans.