Is incorporating social media marketing into your business plan a goal? If that’s the case, Instagram may be the ideal option for you. Over 90% of Instagram’s 2 billion monthly users follow at least one business account. Because of this, it has become an essential tool for reaching a wide audience and promoting products and services. But where do you even begin? And how exactly can you utilise this medium to broaden your consumer base and boost your revenue? In this essay, we’ll go over some of the fundamentals of making commercial use of Instagram.
Establishing a Professional Instagram Profile
If social media is only a small part of your employment, learning how to utilise Instagram for business may seem impossible, but that’s why we’re here! We have your back every step of the way, from creating the account to analysing its performance.
Start an Instagram Account From Scratch
You have the option of creating a whole new account or converting an existing personal profile to a professional one. The first things to do are:
Get the Instagram app for your Android, iOS, or Windows device.
Open the app once it’s finished installing, and then tap “sign up.”
A valid email address is required.
In order to publish to a Facebook company page or if numerous people will be using the Instagram account, it is recommended that you use an admin email address or “Login with Facebook.”
Choose a login name and password, then complete your profile. If you want to connect using Facebook, you may be prompted to log in.
Go ahead and click “next.”
Yay! You may now access Instagram on an individual basis. The moment has come to make the jump to an Instagram business account.
Transform Your Instagram Account Into a Professional Page
Here are the steps you need to do to convert your existing Instagram account to a business profile:
- Click the three vertical dots (hamburger icon) in the top right corner of your Instagram profile to access your profile settings.
- To access the configuration options, click “settings.”
- Just click “account.”
- To begin, choose “business.” There’s also a toggle for “Creator.” Those who fall under the categories of “influencers,” “artists,” and “content producers” should tick this box.
- Creating a Facebook page for your company is as simple as following the on-screen prompts.
- Select an appropriate company classification and provide your contact information.
- Then, click “done.”
Commercial Account vs. Individual Account
Don’t worry if you can’t decide between a company and a creative account. Instagram’s feature set is extensive, and it’s simple to become overwhelmed.
Customization options are available for company profiles, allowing you to tell your followers more about your organisation. Instagram corporate profiles, in contrast to personal profiles, have more room for customization.
Instagram for Professional Purposes
Let’s say you want to find approaches to attracting new clients and fostering existing ones. Instagram advertising is a viable option in this instance. To get the most out of your efforts, though, you need first familiarise yourself with a few basics. Here are some of Instagram’s most useful business features that you should investigate before making any posts.
Take Pictures Like a Pro Taken
Having a high-quality photo as your profile shot is the best way to get noticed by other Instagram users and gain new followers. Having a custom profile photo demonstrates that you’ve put thought and effort into building your brand, and people appreciate that.
Also, make sure the photographs you share are of great quality. Instagram users that regularly post visually pleasing content are more likely to get new followers.
Stories on Instagram
If you have a business account on Instagram, you have access to extra options for your stories. Unlike a personal profile, a business page gives you the option of promoting your website or a specific brand.
Engaging your audience with interesting tales is another wonderful strategy. Keeping in touch with your audience through both your feed and Instagram stories will encourage them to try out your offering.
Take Advantage of Instagram’s Story Highlights Highlights are a great way to get the most out of your new Instagram business profile. Whether it’s frequently asked questions, recipes, itineraries, or user-generated material, you can keep and organise it all in Highlights.
Watch Live Video Online
Instagram is becoming a top choice for live video streaming. It’s simple to record a live video and publish it to your Instagram story. You may engage your audience and showcase your wares in a live video.
Engage Your Audience
If you’re an Instagram user, you already know how much fun it is to chat with your followers. It’s as though you’re actually talking to them! Interact with your Instagram audience by responding to their comments and DMs. You’ll be able to increase the number of people who follow you and keep the ones you already have from leaving.
Tag Your Posts
This is due to the fact that Instagram postings’ captions cannot be searched, but hashtags can. Therefore, if #vintagedresses is a hashtag you’re using and someone searches for it, they’ll see your post.
Your own custom-made hashtag is possible. Hashtags associated with your brand are a fantastic way to encourage user-generated content and reach a wider audience.
Take Over Party
An Instagram takeover is a novel concept in which another user “takes over” a brand’s account to post content on the brand’s behalf.
It’s true that this is a terrifying idea, but it works! You may increase your visibility and connect with a wider audience by hosting a takeover with another influencer or company.