In 2023, Approximately How Many Instagram Business Profiles Will There Be?

Given Instagram’s large user base of roughly 1.6 billion monthly active users, the app’s sudden climb to popularity as a marketing tool for firms of all kinds is not surprising.

About How Many Instagram Company Accounts Will There Be in 2023?


With over 200 million active business accounts, Instagram is clearly a powerful tool for reaching a wider audience and generating more sales.

Although this accounts for roughly 15% of Instagram’s user base, it’s clear that many companies are using the app as a means of growth.

Even if it isn’t the greatest match for every marketing approach, Instagram’s enormous and varied user base makes it an enticing alternative for many firms.

Instagram’s success can be attributed in part to the fact that 90% of its users follow at least one business account.

In order to acquire a huge and engaged organic audience, businesses need to provide content that is actually relevant to their target audience.

Brands can reach Instagram’s billion monthly users and have their products seen by using this trend by posting about shopping.

A platform is a fantastic area for companies to advertise their wares because of the prominence given to images there.

Instagram Ads Targeting Influencers

Instagram’s success as an influencer marketing tool may be attributed in large part to the network’s vast user base of 1 billion monthly active users.

Via the platform’s photo and video-sharing capabilities, influencers may provide visually engaging material to their followers.

By 2021, this strategy will be used by 86% of US advertisers to boost sales and brand awareness.

The volume of #ad-labeled Instagram posts is one measure of an influencer marketing campaign’s performance.

Companies can gain from using Instagram for advertising


Instagram has shown to be a successful advertising medium, with higher engagement and click-through rates than Facebook.

Instagram, with a few notable exceptions, has a greater click-through rate than Facebook.

Ads on Instagram may be narrowly tailored to only show to those who are likely to be interested in the product or service being promoted.

Your advertising campaign may be tailored to a specific target by using data such as demographics, location, interests, and actions taken.

Instagram also enables retargeting of people who have already interacted with your company, which may boost revenue.

Average order value (AOV) may be increased through the use of Instagram more so than other social media platforms.

Due to Instagram’s massive user base, it is an ideal platform for companies to promote their wares.

According to the July 2018 issue of the Global Statshot Report on Digital 2021,

Among all types of Instagram posts, We Are Social found an average engagement rate of 0.83%.

The engagement rate for single images is 0.81%, for videos it’s 0.61%, and for carousels it’s 1.01%.

The average percentage of Facebook users who interacted with a post was 0.11% in 2018; this figure was 0.16% for photographs and videos, 0.13% for links, and 0.05% for status updates.

Considering these numbers, it’s clear why so many companies are adopting Instagram as a marketing tool.

The number of Instagram users who use the site for commercial purposes has been rising, therefore it’s high time to start thinking about how to use the network to its fullest extent to promote your own enterprise.


Knowing the total number of Instagram company profiles demonstrates Instagram’s meteoric rise to the top of the social media marketing food chain.

There is a great chance for brand expansion, consumer engagement, and money generation on Instagram, which you might miss out on if you don’t use your business tools there.

What you learn here may be the key to elevating your corporation on the widespread medium.