Social Media

You might not be aware of TikTok marketing campaigns just yet, but you should be. Over a billion people are now part of the rapidly expanding channel, and the most intriguing aspect of TikTok is the propensity of its users to make purchases. As users share their favourite purchases and praise products that improve their lives, hashtags like #TikTokMadeMeBuyIt provide a significant boost to brands that have invested in TikTok marketing. The channel is truly shaping up to be both a search engine and a product discovery tool for Generation Z, with TikTok users being 1.4 times more likely to buy a product that they see on their feeds. Simply put, your company won’t be able to take advantage of everything TikTok for Business has to offer unless you sign up for it. read more

TikTok marketers risk falling into the “swipe by and forget” trap that plagues so many modern brands. The reason for this is that TikTok’s popularity is driven primarily by genuine user videos, and not by carefully curated, polished brand content. read more

Let’s rewind the clock 20 years. Few individuals were considering making any kind of online purchase, much less one through a social networking platform. Around half of all online consumers now do product research on social networks. Around two-thirds (71%) of customers who have a favourable social media experience with a business are more inclined to suggest that brand to their friends and family. So, how can a company accomplish this and successfully leverage social media as a sales channel? What is it? read more

If so, you may be interested in learning how to create a successful social media strategy for clients in 2021.

Discernment is not required. This article serves as a starting point.

The advice in this article will be useful whether you are pitching to a new client, onboarding a new client, or simply looking to improve the effectiveness of your current strategy. read more

Over the globe, 93.5 percent of Internet users have made an online purchase. In light of this, it’s clear that anyone who isn’t selling their products or services online is leaving money on the table. read more

As one of the most popular apps in the world, TikTok now boasts over 1 billion users and is one of the most innovative and captivating marketing platforms available. One 10-second video clip can generate millions of views, regardless matter whether you run a local mom-and-pop shop or an international advertising campaign. read more

A marketer’s worst nightmare is hitting a wall of ingenuity. Put this massive list of social media post ideas to use across all of your profiles. You can find something new to show your audience wherever they spend the most time online. read more

One of the easiest ways to raise brand awareness and drive revenue is through social media advertising.
Businesses are finding it more difficult than ever to maximise the results of their social media advertising campaigns. read more

As a small business owner, you’ll never be able to fully tame the marketing industry. The most you can do is stay somewhat ahead of the curve in comparison to the competition. This means that you should always be questioning if your strategies are still effective. You implement changes to your digital marketing strategy when necessary. Keeping tabs on marketing developments is a great approach to get a head start on this process. These small business marketing trends for 2023 might help you stay ahead of the competition as we speed towards the new year. read more