Instagram is the only successful social media marketing platform in the world at present. It has more than 1 billion people using Instagram every month, and 500 million people are using it on a daily basis. Many marketers and small businesses are choosing Instagram to enhance their business to a higher level.
It is the best marketing platform with huge marketers and potential audiences. To enlarge your business and reach your target audience, you need to have an Instagram business account.
If you don’t have a business profile on Instagram, you might be missing more opportunities to enhance your business. Only with the business account you can access Instagram analytics to check your post-performance.
How To Switch Your Account
To switch your account to a business profile, open the Instagram app and click the drop-down option on the top-right screen, then tap setting to access your information. In that menu, tap account to see “switch a business account.”
Once you click to switch to a business account, it asks you to add some additional information to your profile. In this information, you can skip a few things, but you need to fill an important thing to have a business account. If you have a Facebook page for your business, you can connect with your Instagram business account. Here are a few important benefits of using an Instagram business account.
1. Getting Found On Instagram
Before converting your business profile, you are only able to engage your followers outside the Instagram app. But after switching your account, you can easily connect with your potential audience through Instagram. You can add contact information to your profile, and it will show a contact button in your account. With this, users can click those buttons, and they can easily contact you.
Create more compelling content to get a notice on the platform. There are more video content ideas available on Instagram you can use the best for your brands. IGTV is a great feature to create long videos to engage your audience. When you get more likes and views for your IGTV video, your content will reach a wider audience. You can buy IGTV likes to boost your video likes instantly.
2. Instagram Ads
Having an Instagram business account, you can create Instagram ads within the app. Instagram ads are posts that a business pays to promote a brand to users’ feeds. These posts are similar to normal posts but just identified by a “sponsored post” label. In the sponsored ads, you can add a call-to-action button in your post to drive more traffic and conversion to your website.
Here are the type of Instagram ads
- Photos ads
- Stories ads
- Video ads
- IGTV ads
- Explore ads
- Collection ads
- Carousel ads
- Instagram shopping ads
Each ad works for different business goals and has a different call to action button.
3. Access To Analytics
Instagram is the major social media network to introduce analytics tools to track your Instagram post insights. With the analytics, you can see each post-performance on Instagram. At the bottom of the Insights section, you can see a chart for a week, and additionally, you can check which day and hour your followers are most active.
Also, you can use Instagram analytics to check your story, IGTV, and reels performance. Reels is the latest feature that offers an excellent way for brands to create engaging content to receive more likes. Spend a few amounts to buy Instagram reels likes to increase your reels likes count and make your video trending on the platform. These are the best benefits of switching your personal account to a business account.