Your Instagram bio is prime real estate on the internet. It’s the first thing people will see when they visit your profile on Instagram, and it serves as a preview of the content you offer. You only have 150 characters to make a strong first impression, so use them wisely.
You, as a social media marketer, know that the goal of Instagram marketing is to foster engagement between your brand and its target audience. And a strong Instagram bio accomplishes even more than that! It introduces your business, explains who you service, and suggests how they may proceed with doing business with you. Make sure your bio is interesting enough to keep people around, since the greatest Instagram bios encourage users to follow without much consideration.
What Makes a Great Instagram Bio?
A good Instagram bio may be written in any one of a gazillion different ways. While the specifics of your brand’s bio will vary, there are few things that should be included in any bio.
Nicknames and User Names
Do not confuse these! Your username (or Instagram handle) and profile display name may look identical, but they have separate functions.
Your Instagram username is the identifier that appears next to your comments, likes, and follows. Your Instagram handle will often be your name or the name of your business.
If you want your business to show up in Instagram searches, make sure your username is easy to remember and includes the best keyword for your industry.
In-Profile Picture
One of the most prominent features of your Instagram profile is the photo you’ve chosen to represent yourself. Here are some ways to make sure your photo really stands out:
Promote your business by using a professional headshot or logo.
For best results, provide a high-resolution version of your photograph that has been cropped to exactly 110 by 110 pixels.
Add a splash of colour to your photo backdrop, product, apparel, or text to make it stand out.
Insist that it fits the brand’s aesthetic. The hues and tones of your profile photo should match the style of the rest of your Instagram feed.
Data for Contacting You
Surprisingly, this is the one area where many companies falter. Having an address and phone number is a bare minimum, especially if your firm has a physical location.
Instagram has handy “action” options for sharing your email, phone number, and physical location. You have the option of showing or hiding each of them, but include all three is highly recommended. If you don’t want to include your email address or phone number on your profile, at least include a link to your website’s contact page or a way for interested parties to schedule a discovery call with you.
Hashtags for Brands
Branded hashtags are a great method to get people talking about your product on Instagram and reach a wider audience in this age of user-generated content.
The athletic apparel company Lululemon is a great example of how to start a social media trend by using a branded hashtag (#thesweatlife).
A Rallying Cry
A CTA, or call to action, is a directive to the reader to do some sort of action. Your call to action is vital if you want visitors to become customers since people are considerably more inclined to act when given clear guidelines.
Both the CTA and the bio link should encourage readers to investigate your company further. Some of our favourite (and most successful) calls to action are as follows:
- Come to our virtual shop!
- Schedule a chat to learn more
- Get our free manual here!
- Discover Our Goods
- Discover More
- Get in on it immediately by signing up.
You should put your call to action (CTA) just above your bio link. Emojis like a pointing hand or interesting Instagram fonts are great ways to get people to pay attention to what you’re saying.
Biological Connection
The link in your Instagram profile can direct them to your main site, a specific blog post, a landing page, a downloadable offer, or a registration form. The next logical step for your Instagram followers that will turn them into paying clients.
In 2022, there is no need to stick to just one bio link. Use a link-tracking service like LinkTree or Sked Link in your Instagram bio to add several links to your profile. Instagram users may be sent to numerous different websites with one click thanks to tools like Sked Link. You may also see how many Instagram users clicked on your link thanks to its sophisticated analytics features.
Push-Button Controls (NEW)
Instagram’s new action buttons allow you to take your calls to action to the next level. As part of Instagram’s continued efforts to assist local companies, the following buttons can now be added to your company profile:
- Schedule Now: Schedule a visit.
- Do not show up without a reservation.
- Get meals delivered or picked up at a restaurant.
- In order to pick a partner for an activity, you must first have an existing account with them.
Go to your company’s profile, choose Edit Profile, and then under Profile Information, select Action Buttons to have access to these settings. Click the save button (iOS) or the checkmark icon (Android) after adding the desired action button. Keep in mind that at any one moment, your profile can only show one action button.