0

TikTok Marketing 2021 – Beginners Guide To Promote A Business

TikTok has become one of the world’s largest social media platforms in just a few years, with over 2 billion downloads and 1 billion monthly active users. So, a TikTok? The app’s users may make and share short, snackable films.

While Chinese firm ByteDance founded TikTok, companies have been hesitant about leveraging the power of the young video-sharing network. Given its popularity, TikTok is a valuable marketing platform. Let’s explore what makes this channel so effective for marketers.

Sign-up Through TikTok Business Account

A business account is designed specifically for marketers, and it includes a plethora of features that may assist you in optimizing your TikTok marketing efforts.

TikTok business accounts have access to performance data, audience insights, and creative tools that allow you to track the performance of your content in real-time — as well as advise on how to produce relevant and exciting content for your target audience.

How Do Brands Use TikTok For Their Business?

  1. Create Your Content

Consider how you can repurpose your regular advertising material for the TikTok format.

It may be beneficial in the first days or weeks to take cues from what others in your sector are doing. Additionally, it will assist you in determining the type of content that does best inside those circles.

While it is critical to capitalize on popular videos and challenges, it is equally crucial to create other forms of content that provide value to your audiences, such as how-tos or unboxing videos. If you want a broader reach of your content, you can buy cheap TikTok views as people judge it as a social influence. 

Brands will guarantee that you are offering value to your audience in addition to delivering enjoyment.

  1. Work With Influencers

Collaboration with influencers in your niche is another fast and straightforward approach to strengthen your TikTok marketing plan. 

While influencer marketing is an excellent way to get followers quickly, you’ll still need to stay on top of your overall TikTok marketing strategy to keep those new followers.

  1. TikTok Advertisements

You may reach your target audience at record speed, even within 24 hours, using TikTok advertising.

There are five distinct ways to advertise on TikTok:

– Brand takeovers,

– In-feed ads, 

– Branded hashtags, 

– Branded effects, and

– TopView ads.

4 Ways To Find Relevant TikTok video Ideas

  1. Discover Page

Find popular sounds, hashtags, and challenges on the Discover page.

In the Trends area, you can view the newest hashtags and trends, or in the Sounds part, you can discover what music producers are presently using.

The top banner showcases sponsored hashtags and trends. Making TikTok videos on sponsored trends is a fantastic idea as TikTok, and the brand will push them.

  1. Spot Upcoming Trends

The TikTok algorithm does not filter only trends, so your For You page generally contains a mix of popular videos and videos you have already viewed.

Keeping in mind that TikTok trends now only endure 5-7 days, you want to be ready to capitalize on a new sensation early.

  1. Follow TikTok Trending Creators

One of the simplest methods to discover new trends is to follow artists who are early adopters. Once they publish a trend, you will have fewer than 2-3 days to develop your version before the material becomes saturated.

You’ll need to identify and follow these creators, as well as keep an eye on their feed to guarantee you haven’t missed anything new.

  1. Conduct Audience Research

Begin with hashtags that your target user likes. Identify standard methods in the videos that appear under these categories, such as audio, editing style, or video format (like unboxing videos, for instance).

Aside from the typical evergreen material, you want to jump on trends and put your unique twist on them.

Wrapping Up 

Now that you’re familiar with the ins and outs of TikTok marketing, create your TikTok business account and begin generating viral content! We also recommend that you read our TikTok Brand Marketing Report 2021 if you want to learn more about how the world’s top 300 companies are now utilizing TikTok and what you can learn from them.

0

How To Escalate Your Influencer Campaign Via TikTok Marketing

TikTok has an incredible 100 million monthly active members in the United States and around 50 million daily users in the country. Although it does not have the same reach as Facebook, it can be worthwhile because of the demographic it attracts – Generation Z. Between the ages of 16 and 24 years old, about 60% of its user base are the younger audience. If this is your target demographic, now is a perfect moment to begin using TikTok influencer marketing to reach them directly.

If you’re interested and ready to work with TikTok influencers, pick the one which suits your niche who will help in the content’s reach. When it comes to social media, TikTok is no different than any other site – people want to be amused, influenced, and inspired. With excellent content, you can draw attention to your business, get followers, and gain new prospective consumers. Consider some of the TikTok marketing tactics you may employ for your campaigns in the next section.

  1. Branded Content on TikTok

If you believe you can come to TikTok and randomly distribute advertisements for your business, take a moment to explore a more planned strategy. Bear in mind that TikTok began as Musica.ly – a platform for people to sing and dance to popular tunes. It is still utilized for the same purpose today, alongside various types of information.

The goal is to establish your reputation and authenticity by first publishing for amusement and education purposes. Then you may incorporate some branded content, such as videos of individuals using or wearing your items, and buying instant TikTok likes for those videos might raise your existence on this platform.

  1. TikTok Captivating Videos

Considering that TikTok is a video platform, it is logical to focus your approach on developing engaging video content. The objective here is to make them aesthetically beautiful and exciting to watch. For instance, if you sell Halloween costumes, you might produce a video dancing with individuals in your outfits. You may even commission a song. Consider the Backstreet Boys’ “Everybody” video.

  1. Partner-Up With TikTok Creators

Constantly advocate for the real influencers that engage with their audience on a more personal level. This creator partnership tends the audience that is most likely to convert. Collaborating with an influencer (or two or three) can help you accelerate the growth of your reputation and following list. Ensure that they cater to your intended audience.

  1. Stay Engaged on TikTok

Make sure you don’t produce TikToks and then forget about them. Check back frequently to see if there are any comments. Additionally, it’s a good idea to leave comments on other people’s postings to initiate dialogues. Then, if your remarks are valuable to others, they may opt to visit your profile. If you do this frequently enough, you may quickly establish relationships.

  1. Post Regularly on TikTok

It’s straightforward – the more information you publish, the more likely someone will discover it. However, regular posts formula for marketing on any social media site works wonders. Individuals enjoy following TikTokers who are amusing, engaged and provide consistent material. Therefore, ensure that you upload numerous films each week.

  1. TikTok Cross-Promotion

TikTok movies are 15 seconds in length by default. As a result, you’ll need to keep your material brief and concise. However, don’t stop there; cross-promote your TikTok’s content on other platforms you use, such as Instagram. Indeed, a sizable portion of the video content featured on Instagram Reels was sourced from TikTok.

Wrapping Up

Using the suggestions above, you may develop content that is appealing to your primary audience. If you’re looking to expedite the process, we urge you to check out our top-notch TikTok influencers. We’ll connect you with the influencers that are the perfect fit for your business and campaign. Contact us now to get started!

0

Creating A Mind-Boggling Instagram Feed: Ideas That Ensure Engagement

Because Instagram is a visual-first social networking site, you should make sure your bio is well-written. Additionally, Instagram users are more likely to gravitate toward brands with a well-organized grid over those whose feeds are cluttered with incoherent images and distracting content. To accommodate the reasons outlined above, we will offer you some brilliant Instagram feed ideas to organize your business’ grids.

Horizontal Instagram Feed 

With this theme, the concept is straightforward, in that you post three consecutive photos that showcase the same objects and vibe. What kind of information will you provide to create this spectacular theme? It is suggested you thrive on classicism and simplicity. The horizontal Instagram feed can also be of great help if you want to present your products in an interesting way. When you buy Instagram likes monthly for the recently uploaded consecutive images, you are likely to receive plenty of engagement for your profile.

 Vertical Instagram Feed

After talking about horizontal feed, it would be strange for us to ignore the tremendous value of vertical Instagram feed ideas for your business. Indeed, many other brands have used this grid layout concept, as Dior has done, but they have taken it to a whole new level. Feature the brand’s core quotes in the center and play with dancing colors on the two sides. I think you will agree that none of the brand Instagram feeds could be described as anything less than masterpieces.

MonoTheme 

An elegant and simple theme is the best way to describe this kind of design.  A theme such as this is suitable for businesses with a passionate approach to their products.

Chessboard Instagram Feed

In terms of how this theme works, it allows you to alternate two different pictures for each theme so that when they are displayed on your Instagram bio profile, it looks cool. Keeping your feed looking professional and sleek will allow you to switch very easily between pictures of products and delicate white backgrounds

White border Instagram Feed

The white border between your Instagram pictures will give your profile more space, and more space is the top trending design in this current era. The border around each image on your Feed would really make it stand out.

Dark colors

It is impossible for stars to shine without darkness. Consequently, if your products are in their best form without natural light, opt for dark hues on your Instagram account.

Core colors

It only requires your brand to effectively define your core values to come up with an Instagram feed that showcases some specific colors.

Pastel colors

The color pastel is commonly associated with joy and delight. In light of that, let’s promote those positive vibes to permeate the atmosphere!

Bright Colors

There is a striking resemblance between this Instagram feed and the previous one that was discussed earlier. Here, however, we pick bold and vibrant colors to provide a stunning Instagram feed. There are a number of bold colors that are really well-aligned together in this print.

The well-selected color and carefully curated grid layout of your images are certain to catch the attention of Instagram users, however, it’s your content that ultimately determines whether or not you will maintain their loyalty. Don’t lose sight of the importance of maintaining your brand image! Your Instagram feed thus needs to reflect the identity of your company and not just be filled with creative grid layouts and splashy colors. Nowadays, Instagram is not solely a photo-centric platform. There is therefore a high likelihood that those who are able to use videos effectively on this platform will accomplish roaring successes.

Conclusion

The more creative you can be on Instagram, thus increasing your reach, which will, in turn, boost your conversion rate exponentially.

0

6 Incredible Hacks to Develop a TikTok Marketing Strategy in 2021

TikTok is one of the trendiest platforms in the world. TikTok has more than 800 million monthly active users and 1.5 billion downloads worldwide. TikTok is a video-sharing app that has gained more attention from youngsters, teenagers, and markets across the world 

Within a short period, TikTok has been available in 150+ markets in 75 languages. If you are an individual or business owner, TikTok is the perfect place to enhance your brand growth. But most of them didn’t know how to use this platform effectively. Here are six incredible hacks to develop your TikTok marketing strategy in 2021 and beyond. 

1. Find Out Your Goal 

If you decide to market your brand on TikTok, having a clear goal is essential to get success on TikTok. So, you should ask yourself whether TikTok is the right platform for you or not. Also, find your goal, like what do you want to achieve on TikTok? Do you want to enhance brand awareness? Do you want to increase conversations? etc., 

2. Know About Your Target Audience 

Another crucial part of TikTok’s marketing strategy is analyzing your target audience. But why is analyzing the audience essential on TikTok? The answer is you can quickly raise your online marketing without spending more time. 

If your buyer persona is less than 30, you can easily achieve any marketing success on this platform. According to the data, 50% of TikTok users are aged between 16 to 24 years. 

It’s essential to know about your TikTok audience buyer personas before launching your TikTok campaign.

3. Upload Content regularly

Now is the time to develop a TikTok marketing strategy. There are two key elements to achieve success in TikTok. One is consistency, and the other one is regular. 

Like any other social network, consistency is crucial to get your brand noticed. It will help if you analyze when your audience is active online and what is the perfect time to upload Content on TikTok and ensure this data before sharing your Content. 

If you want your customer to look at your brand on TikTok, posting Content regularly is important. In other words, if you upload your Content on a daily basis, you can attract more audience to your brand, which helps to raise brand awareness within a short period. 

4. Use Branded Hashtags 

Hashtags are the pillars of your Content across the TikTok world. If you use proper hashtags in your TikTok Content, your brand starts gaining more attention to a wider audience. 

A video with branded hashtags allows users to easily access your brand’s Content. You can create some hashtags relevant to your brand video, which helps to get your video viral on TikTok and get more visibility for your videos. 

5. Work With Perfect Influencers 

Influencer marketing is one of the effective marketing strategies to develop your brand. Like any other social media, influencers have massive reach and a huge number of followers, especially on TikTok. So, they can easily promote your brand to a wider audience on TikTok. 

If you aim to become an influencer on TikTok, you can buy real TikTok views which help to get more views for your videos. If your video looks more authentic and attractive, you will get the chance to become a creator on TikTok. So, you can create more videos for other users, and you can earn money through them. 

6. Utilize TikTok ads Feature for Brand Promotion 

Like other social networks, TikTok allows brands to advertise their products on this platform. Here are some ads feature on TikTok: 

In-Feed Native Ads – These ads appear on the TikTok For You page. Infeed ads support adding links and CTA’s. 

Brand Takeover Ads – These ads allow only one category per day. But it can get effective within a short time. 

Hashtag Challenge Ads – It is a type of banner ad used to promote a specific hashtag challenge. 

These are the powerful strategies to market your brand on TikTok in 2021 and beyond!. 

0

What is the Best Time to Post on TikTok – A Recent Update

Are you wondering which is the perfect time to post your content on TikTok? 

Sharing your content is the perfect time to post for your audience. Here are a few general ways from extensive studies to help. Learn how to get the ideal time for your own audience!

Let’s dive in! 

Why Posting Time is Important? 

TikTok is one of the strongest-growing networks on social media. It has more than 800 million active users, with new users visiting every day.

It’s huge with teenagers, but the age groups are entering. That involves deciding when to post is crucial to improve the chances of your TikTok video being seen. Otherwise, your content can get lost in a sea of teenagers for funny memes and dancing. 

TikTok – For Your Section 

The additional reason for getting the best time to post on TikTok is essential is the “For You” section. It’s the major area where viewers can find new content from people they don’t already follow.

According to the research, viewers spend 75% of their time on TikTok in this part. It’s similar to the Explore tab on Instagram.

The major key is to get instant feedback when viewers go to this section which means taking the content out at the right time for people to see.

When people find your content on this section, they will react to it, and adding behind the scene will start following it to more people.

When is the Right Time to Post on TikTok?

After doing the research, TikTok users are more active on this platform. These timings are worked out in Eastern Standard Time (EST):

The studies suggest the best times to post on TikTok is:

  • 6 AM – 10 AM
  • 7 PM – 11 PM 

What are the Best Times for Every day?

Here is the best time to post on TikTok by the day of the week.

These are the various interesting time to post:

  • Monday – 6 AM, 10 AM, 10 PM
  • Tuesday – 2 AM, 4 AM, 9 AM
  • Wednesday – 7 AM, 8 AM, 11 PM
  • Thursday – 9 AM, 12 PM, 7 PM
  • Friday – 5 AM, 1 PM, 3 PM
  • Saturday – 11 AM, 7 PM, 8 PM
  • Sunday – 7 AM, 8 AM, 4 PM

Here I mentioned the best engagement timings on TikTok:

  • Tuesday – 9 AM
  • Thursday – 12 PM 
  • Friday – 5 AM

Hence, trying to post in the above-mentioned times, you would see the best engagement other than other times.

You will want to start sharing to view what works the best for your viewers, but these statistics will get you off to a beginning start.

Increase TikTok Followers

We will begin with TikTok followers as there is some great information here.

You can notice more analytics like top regions and activity with your followers.

You can get the report to 28 days its quality of data. So you can see all patterns about your followers. You can analyze spikes with what you posted and when you posted on TikTok. 

Plus, when you think of time periods to post, knowing where the viewers live helps. And TikTok doesn’t show where people live within a country.

But if your readers are primarily US-based, you can expect EST is a perfect zone to work with the US population is more highly concentrated there. You can also search for a few peak times for the (WC) West Coast and see how they work.

Pro Tip: Buy 10K TikTok followers for your account will attract more audiences and create trust among the viewers. Hereby, you will get more opportunities from the marketers and more.

0

Benefits Of Switching Your Instagram To Business Account

Instagram is the only successful social media marketing platform in the world at present. It has more than 1 billion people using Instagram every month, and 500 million people are using it on a daily basis. Many marketers and small businesses are choosing Instagram to enhance their business to a higher level. 

It is the best marketing platform with huge marketers and potential audiences. To enlarge your business and reach your target audience, you need to have an Instagram business account. 

If you don’t have a business profile on Instagram, you might be missing more opportunities to enhance your business. Only with the business account you can access Instagram analytics to check your post-performance. 

How To Switch Your Account

To switch your account to a business profile, open the Instagram app and click the drop-down option on the top-right screen, then tap setting to access your information. In that menu, tap account to see “switch a business account.” 

Once you click to switch to a business account, it asks you to add some additional information to your profile. In this information, you can skip a few things, but you need to fill an important thing to have a business account. If you have a Facebook page for your business, you can connect with your Instagram business account. Here are a few important benefits of using an Instagram business account.

1. Getting Found On Instagram

Before converting your business profile, you are only able to engage your followers outside the Instagram app. But after switching your account, you can easily connect with your potential audience through Instagram. You can add contact information to your profile, and it will show a contact button in your account. With this, users can click those buttons, and they can easily contact you. 

Create more compelling content to get a notice on the platform. There are more video content ideas available on Instagram you can use the best for your brands. IGTV is a great feature to create long videos to engage your audience. When you get more likes and views for your IGTV video, your content will reach a wider audience. You can buy IGTV likes to boost your video likes instantly. 

2. Instagram Ads

Having an Instagram business account, you can create Instagram ads within the app. Instagram ads are posts that a business pays to promote a brand to users’ feeds. These posts are similar to normal posts but just identified by a “sponsored post” label. In the sponsored ads, you can add a call-to-action button in your post to drive more traffic and conversion to your website. 

Here are the type of Instagram ads

  • Photos ads
  • Stories ads
  • Video ads
  • IGTV ads
  • Explore ads
  • Collection ads
  • Carousel ads
  • Instagram shopping ads

Each ad works for different business goals and has a different call to action button. 

3. Access To Analytics

Instagram is the major social media network to introduce analytics tools to track your Instagram post insights. With the analytics, you can see each post-performance on Instagram. At the bottom of the Insights section, you can see a chart for a week, and additionally, you can check which day and hour your followers are most active. 

Also, you can use Instagram analytics to check your story, IGTV, and reels performance. Reels is the latest feature that offers an excellent way for brands to create engaging content to receive more likes. Spend a few amounts to buy Instagram reels likes to increase your reels likes count and make your video trending on the platform. These are the best benefits of switching your personal account to a business account.