TikTok has an incredible 100 million monthly active members in the United States and around 50 million daily users in the country. Although it does not have the same reach as Facebook, it can be worthwhile because of the demographic it attracts – Generation Z. Between the ages of 16 and 24 years old, about 60% of its user base are the younger audience. If this is your target demographic, now is a perfect moment to begin using TikTok influencer marketing to reach them directly.
If you’re interested and ready to work with TikTok influencers, pick the one which suits your niche who will help in the content’s reach. When it comes to social media, TikTok is no different than any other site – people want to be amused, influenced, and inspired. With excellent content, you can draw attention to your business, get followers, and gain new prospective consumers. Consider some of the TikTok marketing tactics you may employ for your campaigns in the next section.
- Branded Content on TikTok
If you believe you can come to TikTok and randomly distribute advertisements for your business, take a moment to explore a more planned strategy. Bear in mind that TikTok began as Musica.ly – a platform for people to sing and dance to popular tunes. It is still utilized for the same purpose today, alongside various types of information.
The goal is to establish your reputation and authenticity by first publishing for amusement and education purposes. Then you may incorporate some branded content, such as videos of individuals using or wearing your items, and buying instant TikTok likes for those videos might raise your existence on this platform.
- TikTok Captivating Videos
Considering that TikTok is a video platform, it is logical to focus your approach on developing engaging video content. The objective here is to make them aesthetically beautiful and exciting to watch. For instance, if you sell Halloween costumes, you might produce a video dancing with individuals in your outfits. You may even commission a song. Consider the Backstreet Boys’ “Everybody” video.
- Partner-Up With TikTok Creators
Constantly advocate for the real influencers that engage with their audience on a more personal level. This creator partnership tends the audience that is most likely to convert. Collaborating with an influencer (or two or three) can help you accelerate the growth of your reputation and following list. Ensure that they cater to your intended audience.
- Stay Engaged on TikTok
Make sure you don’t produce TikToks and then forget about them. Check back frequently to see if there are any comments. Additionally, it’s a good idea to leave comments on other people’s postings to initiate dialogues. Then, if your remarks are valuable to others, they may opt to visit your profile. If you do this frequently enough, you may quickly establish relationships.
- Post Regularly on TikTok
It’s straightforward – the more information you publish, the more likely someone will discover it. However, regular posts formula for marketing on any social media site works wonders. Individuals enjoy following TikTokers who are amusing, engaged and provide consistent material. Therefore, ensure that you upload numerous films each week.
- TikTok Cross-Promotion
TikTok movies are 15 seconds in length by default. As a result, you’ll need to keep your material brief and concise. However, don’t stop there; cross-promote your TikTok’s content on other platforms you use, such as Instagram. Indeed, a sizable portion of the video content featured on Instagram Reels was sourced from TikTok.
Using the suggestions above, you may develop content that is appealing to your primary audience. If you’re looking to expedite the process, we urge you to check out our top-notch TikTok influencers. We’ll connect you with the influencers that are the perfect fit for your business and campaign. Contact us now to get started!